Learn how to prepare for a successful music ad campaign with this step-by-step guide. This post covers everything you need to to consolidate before setting up your first ad campaign. Perfect for DIY musicians ready to take their marketing to the next level.

Releasing singles instead of albums can be a good way to get more out of your releases, without spending your money on anything extra. In this blog, I break down how consistent single releases can help you leverage streaming algorithms, stay top of mind with listeners, and make the most of your promotion efforts.

Playlist services might promise quick streams, but they rarely deliver lasting results for musicians. Learn why paying for playlist placements often leads to wasted money and missed opportunities. Discover why running your own targeted ads is a smarter, more effective strategy for reaching genuine listeners and building a loyal fanbase.

Discover how my band successfully planned our LP release and used targeted ads to boost streams and grow our fanbase. This in-depth case study breaks down the strategies we used for release planning, ad targeting, and budget optimization to maximize our reach and connect with new listeners. Get actionable insights you can apply to your own music marketing campaigns.

Before we think about ads, playlist pitching, podcast appearances, or anything else, there are two steps that we have to take: setting goals, and understanding your calendar.
This post offers guidance on how to set goals and craft an actionable plan to achieve them by mastering the content calendar.