Marketing Services
With nearly a decade of marketing experience and even longer as a musician, I understand the unique goals and challenges that DIY artists face. My passion for music, combined with my career experience developing marketing strategies, allows me to help smaller artists make the most of their upcoming releases.
As a musician who’s been in your shoes, I’m here to help you navigate the journey of getting your music heard. Let’s work together to ensure your next release reaches its full potential.
Branding
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A good bio doesn’t only tell your story, it attracts new fans and connects you to your peers. We’ll review bios for similar artists and help craft a bio that’s optimized for top platforms.
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Enhance your band’s online presence by optimizing your social media profiles. Ensure your profiles are branded consistently, from profile pictures to banners and bios, helping you attract and retain followers.
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Establish a consistent tone of voice that reflects your band’s personality across all platforms, ensuring your voice strengthens your brand and engages your audience.
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Create a powerful and cohesive visual identity that resonates with your music and audience. From color schemes to imagery, we'll develop a unique aesthetic that ensures your band stands out visually.
Strategy
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We’ll analyze your goals and come up with a strategic plan to accomplish them within your budget.
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Implement a strategic release plan, from setting dates to coordinating promotions, so you can launch your music with confidence and reach your target audience effectively.
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Develop a strategic content plan tailored to your brand. Together, we’ll create engaging post ideas, effective hashtags, and tactics that keep your audience connected and growing.
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Plan your merchandise, ensuring it reflects your brand and appeals to your fans, creating new revenue streams and enhancing your band’s identity.
Ad Creation & Management
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Design visually compelling ads tailored to platforms like Facebook, Instagram, TikTok, and YouTube, optimize to drive conversions like streams or purchases.
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Identify and target specific audience segments based on demographics, interests, and behavior to maximize ad performance.
Launch of ads optimized for your budget and optimal engagement. -
Continuously monitor and adjust campaigns to improve performance, optimizing for clicks, conversions, and overall ad effectiveness.
Run split tests on different ad creatives and copy to determine which version performs best, optimizing for higher engagement and conversions.
